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Trip: Process organization product CRM
Tuesday June 12 2018 09:42:03 AM
Date: from Jun 12, 2018 to Jun 12, 2018
Surf trip description:
Stated that customer relationship management is a systematic process of the organization that consists of different activities. Customer relationship management identifies the potential customers, develops customer relationship, creates customer knowledge and affects their perception towards the organization and the product. This definition shows that information technology is not necessary for the CRM.
According to Kincaid (Our Homework and Management Assignment Help experts team done countless business assignments without any complain. Get First class Original Assignment Help), customer relationship management increases the strengths of the organization and supports to utilize the opportunities that are present in the competitive scenario. Almost every big company effectively uses the customer relationship management for maintaining the long term relationship between the company and customer. Customer relationship management identifies the needs of the customers and provides important information that encourages the organization for innovation and making suitable customer oriented strategies. CRM protects and develops long term healthy relationship that creates competitive advantage for the firm.
Goldenberg (2002) in his work showed that by using CRM, organization identifies and satisfies its customer that increases the values of the customers. CRM also provides the information to the organization about its products that are purchased by the customers and requirement of after sales service. CRM process of the organization increases the profit of the organization through customer satisfaction. With the help of CRM, company can easily collect the feedback of its customer without annoying them. Apart from this, CRM increases the productivity of the employees, as it provides necessary information to the salespeople that support in handling the customer in proper way.
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Modified: Tuesday June 12 2018 09:42:03 AM